Case Study: Parents for Public Schools Jackson Website

Responsive homepage for Parents for Public Schools Jackson.

Overview

We're proud to have designed a new website for the Jackson chapter of Parents for Public Schools. PPS Jackson engages the entire community with what's happening in Jackson Public Schools. I've been to several of their Ask for More Arts performances, and it's so cool to see what the students are able to produce and learn.

Copywriting

We had an inspirational intake meeting with PPS Jackson's Executive Director Carolyn Jolivette that left me feeling personally inspired and also clear about how their site should sound. Public schools can't be pushed to the margins, but must be a commitment for the entire community.

PPSJ has incorporated the African philosophy of Ubuntu, "I am because we are," into its work and it has in turn been adopted by all of Jackson Public Schools. It's a beautiful concept that builds in the organization's call to all of Metro Jackson to become engaged in what happens in Jackson's schools. We wove that language in through every page, and included multiple ways for site readers to get involved whether they're a parent, an educator, or a citizen.

Design

We let the information drive the design on this project. It helped us make decisions about visual hierarchy, how pages should be organized, things like that. The big color bands instantly communicate kids and learning without feeling childish. The typography is bold and confident to proudly declare support for public schools in Jackson. PPS Jackson has great photos of the students and parents who get involved. Many of the photos are not taken by professionals, but they feel 100% real and that works well in this case. The site also looks great on smartphones with a fully responsive design. We're really proud to work with such a great organization and excited to help them amplify their voice to the community.