i2i Center for Integrative Health

Marketing Services

• Organization Renaming
• Brand Identity
• Marketing Materials Design
• Event & Conference Design
• Website Design

Nonprofit Rebranding

We were proud to work with this 34-year-old North Carolina public health organization leading advocacy around behavioral health and intellectual & developmental disabilities. The organization came to us at a time when they were evolving their model to better reflect the landscape of their members and funders. They’d emerge with a new name, new look, and a refreshed mission statement.

We led them through our naming process, developing several strategic options. A key insight is that public health organizations most often work with other partner groups, and they all refer to each other by organization abbreviations as a familiar shorthand. This led us to create a name that sounds good as a quick abbreviation, i2i, that quickly captures the nonprofit’s priority of authentic collaboration.

The visual identity shows multiple facets overlapping with energetic colors and angles to show the excitement that happens when the right people come together to collaborate. The elements baked into the branding come together to create dynamic layouts for marketing documents.

While i2i is a new organization, its members have a deep well of valuable expertise and relationships. We also helped guide i2i through the process of relaunching the name to its valued existing partners to ensure they didn’t lose any of their existing equity. Unveiled live to its partners at a conference, the branding has been enthusiastically received and the organization is back at work on its mission.

Embryo Preservation Trust

Embryo Preservation Trust is a legal practice for anyone undergoing IVF and freezing embryos. We wanted to communicate ideas of security and perpetual preservation. The center of the icon suggests embryos in a microscope; the outer ring communicates perpetual motion, preservation of embryos over time. The icon also connotes a safe — a strong, spinning combination lock. That strength, however, lends comfort. The overall design elements create a pretty, welcoming environment.

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Website

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Sweet & Sauer Branding and Packaging Design

Lauren Rhoades, the owner and muscle behind Sweet & Sauer, contacted Creative Distillery through Millsaps College's School of Business ELSEWorks consultancy. We developed distinctive branding and packaging to help launch her products onto store shelves. She's since been carried around Mississippi (including at two of our clients, Deep South Pops and Rainbow Co-op!) and is preparing applications for larger retailers.

Salsa’s Grille Menu

Mississippi Book Festival Website & Event Graphics

We were asked by the Festival Planners to produce a website and promotional materials for the inaugural Mississippi Book Festival. Because it was the first festival, the scope and demands of the project were quickly evolving.

As the scale of the festival grew, so did the number of materials required. Our Project Manager and Design team were able to scale their efforts to meet the challenge, and produce all the related t-shirt, signage, advertising, and promotional materials needed for the event.

The Festival event tripled the initial attendance projections, and will be a successful event for years to come!

Mississippi Cold Drip Coffee & Tea Logo and Packaging

Ray, the business owner, had been making and selling this product based on his mother's devotion to cold-brewed coffee. Their old packaging was too masculine and off-trend for a small batch artisanal product. We created several approaches, ultimately settling on this one for its shelf appeal at a distance. Ray insisted on including a guitar, which led us to this engraving treatment. The product area is inspired by Mississippi craft quilts, and serves as a quick color system to differentiate between the offerings.

This is a great example of something that looks good but also has an immediate impact in sales. Ray reports that the phone is ringing off the hook from national retailers who want to carry this product. The system linking the products has been effective as well, and the products alongside the coffee have especially enjoyed increased sales.

This project was brought to us by the Millsaps College ElseWorks business consulting program. The team did all the work in locating and pricing the cool whiskey-style bottles.

Goodwill of MS Donation Truck

Upton Tire Pros Oil Flowchart

Governor’s Arts Awards

In 2013, the awards celebrated Mississippi's literary excellence, featuring photography by Tom Joynt of William Faulkner's typewriter. In 2014, the awards celebrated the International Ballet Competition, which rotates through Jackson, Mississippi and world-class cities like Moscow. The 2015 awards feature live music photographs by James Patterson and celebrate Mississippi's live music performance culture, from venues to festivals.

High Noon Menu

Diver’s D\Lyte Product Packaging