We’re an experienced team that handles your brand thoughtfully and brings you closer to your goals. Through developing a carefully structured campaign, contributing original content, or building audience loyalty, we know how to take the nuances of your company and distill them into a message that’s powerful.
We love our job because we get to weave a story from some pretty amazing threads. Let us tell your story and bring your brand to life through social conversation.
We tailor different content to different social networks. On Instagram, which is entirely visuals-focused and more stylish, we really amp up the fashion and style potential of looks found at Goodwill. Rather than just featuring one item, many of the setups feature interesting pairings, which allows the customer to realize their unique style.
Goodwill Glam Girl is a Tumblr page with a mix of original and reblogged content featuring a fashion focus on Goodwill of Mississippi. While many of our efforts focus on Goodwill's mission, this is a narrowly-targeted style leader to highlight the thrill of matching outfits and finding incredible brands on the Goodwill racks.
With this account we've been able to connect with the Goodwill International Tumblr account as well as a vibrant community of fashion-forward bloggers who are putting together looks and home decor all from Goodwill finds. Ultimately, we look to create an aspirational example of what Goodwill shopping can be.
We created Goodwill Industries of Mississippi’s Facebook, Twitter and Pinterest presence from scratch and have educated followers about Goodwill’s mission while keeping them engaged with regular merchandise updates, giveaways and special campaigns.
The 30-Day Photo Challenge was very successful. As participants began posting their photos to Instagram (and sharing on Facebook and Pinterest), their friends started commenting and asking how they could join. Word of mouth and social media sharing led to participants recruiting their networks to enter the challenge and helped us reach a wider audience. More than 60 people joined the challenge, and participants posted more than 1300 photos.
In July 2013, Creative Distillery hosted a 30-day photography challenge on Instagram as a way for people to engage with our brand through social media. The challenge was open to anyone and simple to execute; over the course of 30 days, participants had to take a daily photo that fit with a set theme and post it to Instagram (using the #cd30day hashtag for others to follow along). At the end of the month, everyone who had completed the entire challenge was entered into a random drawing for a prize. The objective was to create a fun and interactive social media experience that people wanted to join.