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Content & Social Marketing

Let us do what we do best online: spark conversations. Challenge the status quo. Nail your social media voice with precision and tact. Make your message pop. Help customers love your brand by making you an indispensable part of their day.

We’re an experienced team that handles your brand thoughtfully and brings you closer to your goals. Through developing a carefully structured campaign, contributing original content, or building audience loyalty, we know how to take the nuances of your company and distill them into a message that’s powerful.

We love our job because we get to weave a story from some pretty amazing threads. Let us tell your story and bring your brand to life through social conversation.

UProot Week

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UProot Week took place the last week of September 2018, and was designed to engage employees at the MS Department of Health in the UProot and State Health Improvement Plan effort. We supported UProot Week by creating and posting 10 digital newsfeed videos featuring MSDH staff discussing how their work contributes to the overall work of the State Health Improvement Plan.

In addition, the UProot team conducted live events on the MSDH campus each day of the week.

In all, the social media presence had a tremendous reach. The social content was not supported by any paid placements. During UProot Week, the videos combined for 18,000 views. There was a 25,000 organic post reach for all of the content. Page likes increased by 28%.

Goodwill of MS Instagram

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We tailor different content to different social networks. On Instagram, which is entirely visuals-focused and more stylish, we really amp up the fashion and style potential of looks found at Goodwill. Rather than just featuring one item, many of the setups feature interesting pairings, which allows the customer to realize their unique style.

Our team has an incredible time styling and shooting these looks for Goodwill.

Foundation for the Mid-South Social Media

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Whether it’s for the organization’s Males of Color initiative, Way to Wealth Building earned income tax credit advice, or documenting the impact of grantee programs, we’ve been able to use Facebook graphics to depict dense material.

Goodwill Glam Girl

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Goodwill Glam Girl is a Tumblr page with a mix of original and reblogged content featuring a fashion focus on Goodwill of Mississippi. While many of our efforts focus on Goodwill's mission, this is a narrowly-targeted style leader to highlight the thrill of matching outfits and finding incredible brands on the Goodwill racks.



With this account we've been able to connect with the Goodwill International Tumblr account as well as a vibrant community of fashion-forward bloggers who are putting together looks and home decor all from Goodwill finds. Ultimately, we look to create an aspirational example of what Goodwill shopping can be.

The young, female members of our team are right in the target demographic for this, so it's been fun to build out this fashion & lifestyle-focused subset of the Goodwill of Mississippi brand.

Goodwill of Mississippi Social Media

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We created Goodwill Industries of Mississippi’s Facebook, Twitter and Pinterest presence from scratch and have educated followers about Goodwill’s mission while keeping them engaged with regular merchandise updates, giveaways and special campaigns.

Instagram Photo Challenge

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The 30-Day Photo Challenge was very successful. As participants began posting their photos to Instagram (and sharing on Facebook and Pinterest), their friends started commenting and asking how they could join. Word of mouth and social media sharing led to participants recruiting their networks to enter the challenge and helped us reach a wider audience. More than 60 people joined the challenge, and participants posted more than 1300 photos.



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In July 2013, Creative Distillery hosted a 30-day photography challenge on Instagram as a way for people to engage with our brand through social media. The challenge was open to anyone and simple to execute; over the course of 30 days, participants had to take a daily photo that fit with a set theme and post it to Instagram (using the #cd30day hashtag for others to follow along). At the end of the month, everyone who had completed the entire challenge was entered into a random drawing for a prize. The objective was to create a fun and interactive social media experience that people wanted to join.

Contact us to talk about your project.