Whether you're reaching for a new audience, refreshing a dated legacy, or launching a startup, your image and voice are your core.
For this project, we worked with a workforce development program housed with Mississippi Delta Community College. It had a long name - Community Collaboration for College & Careers, so we leaned into the C4 abbreviation and extended the language across the promotional materials. The logo shows a multi-sided approach and also lends itself to the honeycomb pattern used through the display type.
No-audio looping video for their recent trade show booth:
We were proud to work with this 34-year-old North Carolina public health organization leading advocacy around behavioral health and intellectual & developmental disabilities. The organization came to us at a time when they were evolving their model to better reflect the landscape of their members and funders. They’d emerge with a new name, new look, and a refreshed mission statement.
We led them through our naming process, developing several strategic options. A key insight is that public health organizations most often work with other partner groups, and they all refer to each other by organization abbreviations as a familiar shorthand. This led us to create a name that sounds good as a quick abbreviation, i2i, that quickly captures the nonprofit’s priority of authentic collaboration.
The visual identity shows multiple facets overlapping with energetic colors and angles to show the excitement that happens when the right people come together to collaborate. The elements baked into the branding come together to create dynamic layouts for marketing documents.
While i2i is a new organization, its members have a deep well of valuable expertise and relationships. We also helped guide i2i through the process of relaunching the name to its valued existing partners to ensure they didn’t lose any of their existing equity. Unveiled live to its partners at a conference, the branding has been enthusiastically received and the organization is back at work on its mission.
The wife-and-husband owners of Frankie Marie came to us with a vision for how they wanted their brand to feel, but had struggled to create the right graphic look. The Frankie Marie brand would be customer-friendly and stock a huge range of online clothing options for women of any size. The owners promote the brand mainly on social media.
We created a huge range of options to help calibrate for the look, everything from punk rock edgy to Southern chic. Ultimately, we all fell in love with this original flamingo / clothes hanger icon that our designer Kaiyla developed through the sketching process. The flamingo stands tall, and communicates clothing, beauty, and empowerment.
In our initial options, we created a series of mockups to show the logo in action:
Embryo Preservation Trust is a legal practice for anyone undergoing IVF and freezing embryos. We wanted to communicate ideas of security and perpetual preservation. The center of the icon suggests embryos in a microscope; the outer ring communicates perpetual motion, preservation of embryos over time. The icon also connotes a safe — a strong, spinning combination lock. That strength, however, lends comfort. The overall design elements create a pretty, welcoming environment.
We also completed a new website design, incorporating the new branding, better SEO, and a fully responsive design.
Lauren Rhoades, the owner and muscle behind Sweet & Sauer, contacted Creative Distillery through Millsaps College's School of Business ELSEWorks consultancy. We developed distinctive branding and packaging to help launch her products onto store shelves. She's since been carried around Mississippi (including at two of our clients, Deep South Pops and Rainbow Co-op!) and is preparing applications for larger retailers.
For the website, we built a custom backend workflow that allows staff to quickly add and update the day's flavors.
Scott asked us to create an identity for him as he leveraged some extensive education, nonprofit, and fundraising experience into a consulting practice in Portland, Oregon. One of Scott's hallmarks is the ability to get to the real, messy issues that lie at the heart of problems. Oftentimes the solutions can be found in examining the spaces where these issues intersect. This led us to an intersecting monogram that is appropriate for a consulting practice based around a single person, but carries a slickness and meaning.
For Scott's stationery package, we wanted the experience of getting a card to contain a little insight that would open a conversation that those big, out-of-reach solutions could be possible through a consulting engagement with Scott. These can also be given to people targeted industries so the recipients are seeing a message that resonates with their experiences.
Ray, the business owner, had been making and selling this product based on his mother's devotion to cold-brewed coffee. Their old packaging was too masculine and off-trend for a small batch artisanal product. We created several approaches, ultimately settling on this one for its shelf appeal at a distance. Ray insisted on including a guitar, which led us to this engraving treatment. The product area is inspired by Mississippi craft quilts, and serves as a quick color system to differentiate between the offerings.
This is a great example of something that looks good but also has an immediate impact in sales. Ray reports that the phone is ringing off the hook from national retailers who want to carry this product. The system linking the products has been effective as well, and the products alongside the coffee have especially enjoyed increased sales.
This project was brought to us by the Millsaps College ElseWorks business consulting program. The team did all the work in locating and pricing the cool whiskey-style bottles.
Since launching the new packaging, MS Cold Drip’s monthly revenue is up 472% and they’re currently in the list of the top 5 products sold at Whole Foods Jackson.
Engage Mississippi is a new statewide partnership to sync up the disparate efforts of funding foundations, government organizations, nonprofits, and volunteers using a collective impact model. Our role was to let audiences know that this effort has a fresh energy and enthusiasm behind it, which helped inspired the optimistic, electric colors and the case variance in the type treatment. The overlapping arrows show partners moving together in a common direction, and we also developed a negative space E on the left side of the arrows.
Updated logo + website for a wine & spirits retailer. The movement in modern wine and spirit sales is towards craft and artisan selections and a more advanced taste palate in the audience.