William is a fine artist who creates edgy graffiti-inspired artwork and abstract compositions for galleries and commissions. The visual side of the site is a carefully disciplined black and white layout so that the art itself jumps off every page.
Behind the scenes, however, there was deep discussion with William about how to feature his work. A standout project, for example, was a collaboration with a large fashion brand. These projects allow for tremendous creative freedom and achieve a large exposure. We designed the site's copy to help these brands find William for similar collaborations.