UProot Week took place the last week of September 2018, and was designed to engage employees at the MS Department of Health in the UProot and State Health Improvement Plan effort. We supported UProot Week by creating and posting 10 digital newsfeed videos featuring MSDH staff discussing how their work contributes to the overall work of the State Health Improvement Plan.
In addition, the UProot team conducted live events on the MSDH campus each day of the week.
In all, the social media presence had a tremendous reach. The social content was not supported by any paid placements. During UProot Week, the videos combined for 18,000 views. There was a 25,000 organic post reach for all of the content. Page likes increased by 28%.