Nancy H. Goldman is our office neighbor, and a brilliant psychotherapist. We wanted to create a website that captures Nancy's warmth and openness to humor and creativity, even while dealing with clients in intensive situations.
We created a system of watercolor icons that would attach to each type of therapy and follow it through the site listings. It was fun to create these physically, and gives the site a unique, handmade element. These reminded us of Rorshach tests, but with a much more positive, bright appearance. The white space, typography, and photography all work together to create a soothing, engaging atmosphere.