Since launching the new packaging, MS Cold Drip’s monthly revenue is up 472% and they’re currently in the list of the top 5 products sold at Whole Foods Jackson.
Ray, the business owner, had been making and selling this product based on his mother's devotion to cold-brewed coffee. Their old packaging was too masculine and off-trend for a small batch artisanal product. We created several approaches, ultimately settling on this one for its shelf appeal at a distance. Ray insisted on including a guitar, which led us to this engraving treatment. The product area is inspired by Mississippi craft quilts, and serves as a quick color system to differentiate between the offerings.
This is a great example of something that looks good but also has an immediate impact in sales. Ray reports that the phone is ringing off the hook from national retailers who want to carry this product. The system linking the products has been effective as well, and the products alongside the coffee have especially enjoyed increased sales.
This project was brought to us by the Millsaps College ElseWorks business consulting program. The team did all the work in locating and pricing the cool whiskey-style bottles.