The wife-and-husband owners of Frankie Marie came to us with a vision for how they wanted their brand to feel, but had struggled to create the right graphic look. The Frankie Marie brand would be customer-friendly and stock a huge range of online clothing options for women of any size. The owners promote the brand mainly on social media.
We created a huge range of options to help calibrate for the look, everything from punk rock edgy to Southern chic. Ultimately, we all fell in love with this original flamingo / clothes hanger icon that our designer Kaiyla developed through the sketching process. The flamingo stands tall, and communicates clothing, beauty, and empowerment.
In our initial options, we created a series of mockups to show the logo in action: