by |We're excited to bring back #cd30day for 2016! Every year we are astonished at the beautiful images from people all over the world. Whether it's a peek into someone's daily life or appreciating something visual, the photo challenge is a shared experience that sparks everyone's creativity. Here are this year's themes, starting September 1 and continuing throughout the month: Don't worry if you're jumping in late or fall behind; you can always catch up. At the end of the challenge, we'll take all the names of people who've completed all 30 days and put them in a random drawing for a $25 Etsy gift card. (But that's not really the point; you should just do it anyway.) If you want to just browse, search for #cd30day on Instagram. Note: Many more users on Instagram have their accounts set to private these days, which we totally get. However, that may affect your photos' ability to show up in the group hashtag, so please consider switching your account to visible during the challenge.
Follow creativedistillery on Instagram and join in by posting to the #cd30day hashtag.
We all know about an iceberg analogy for different things: You can see 10% of something, but 90% is hiding underneath the surface. This is an overview of the branding design iceberg: how all the hidden parts are so important and result in what you see above the surface.
Whether you're a startup or a 100-year-old business, your customers will have a preconceived idea about you. This is equity. When everyone flips out after a big company redesign, like The Gap logo from a few years ago, that's what you're seeing. Sometimes a brand needs a shakeup, so tossing some of that equity can work. However, the difference a professional uses is that those decisions will be part of an intentional strategy, not just happenstance.
What space does your organization occupy within the spectrum of choices a client has? How are you disrupting their expectations? Or, do you want to look more like you belong within an industry or pricing tier? This is positioning. This helps give an intentional rationale for decisions. Before ever committing to visuals, I want to know if your wealth management firm is tech-focused, people-focused, safe or taking big swings. In a crowded space, positioning can help your brand anchor space in the audience's mind.
The biggest misconception we see with clients is that everything has to live within the logo itself. Brands you encounter every day, like Target, Old Navy, and Apple have very simple logos. What makes them long-lasting, recognizable brands isn't really the visual quality of the logo, but its usage within a considered system over time. Every single interaction, from a simple business card to a vehicle to in-store graphic installations are opportunities to extend and flex the limits of the look of a brand.
The logo is not the entire brand, but is more the bassline that connects everything. Google's wordmark is very clean and iconic, and that serves as a foundation for a sophisticated visual system that connects Search, Maps, Docs, Chrome, and all the other products in their family. You know when using them that they all belong to Google.
A great brand forms from the equity, positioning, and usage over time. Working with a branding design studio like Creative Distillery ensures that you've got a professional on your team worrying about what's underneath the surface so you and your customers can enjoy the view above the water.
Want to make sure you're getting your iceberg's worth of thinking for your brand design? Contact us to talk about your new or existing organization.
by |When I began my role as a copywriter at Creative Distillery in October of 2013, one of the first projects was blogging for Memphis Invest, a family-owned turnkey real estate investment company. Writing three posts a week, combined with less frequent, more in-depth articles, I've written so much about investing in real estate that I'm thinking I might be pretty good at it myself some day! More important than my possible future as a real estate investor, however, is what I’ve learned about the value of blogging for our clients.
Wanting to generate more leads for your business? Let's talk! Contact us to learn more about creative content marketing ideas for your work.
by |I've got two pieces of Creative Distillery news to share:
We'll have lots more details in the next few weeks, so stay tuned!
by |For the last 2 years, we've hosted a 30 Day Photo Challenge on Instagram, and been thrilled with the results. It's that time of the year again. Here are this year's themes: We're fortunate to have a network that spans the world, and seeing those images from so many cities and cultures is probably what I find coolest about this challenge.