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Goodwill Industries of Mississippi Brand Video


We created this video to showcase the success stories of people in the orbit of Goodwill Industries of Mississippi. Goodwill does so much that people don’t see in the retail environment, and this storytelling video was the perfect way to show how the organization’s mission has changed the lives of its employees and volunteers.

We shot hours of interview and action footage, and worked in-house to structure the stories together to both communicate the facts of the organization’s mission and create an emotional story arc for each person’s story.

The video premiered at the organization’s annual Salute dinner, and has helped the organization generate new fundraising partners to enhance the mission. The audience is often holding back tears after seeing the film. Our favorite reaction is that a community partner “lost her stuff” as the various stories unfolded.

Video shot and edited by Roy Adkins of Light and Glass Studio.

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