You supply the target and we help you hit it with web, print, outdoor, and whatever else we can think of.
We also completed a new website design, incorporating the new branding, better SEO, and a fully responsive design.
TEC is a large telecommunications provider for business and residential customers.
This project began with a need to increase awareness of TEC's B2B offerings. We met that need by developing an integrated multimedia campaign. Through discussion, we learned that the company possesses many competitive advantages, and we focused on different ones in various campaign concepts. The one that ultimately emerged was Made To Measure: a nod to the relationship between TEC sales reps and their customers. Simply put, TEC reps will work with clients to create service plans that are custom-fit to their business, much like a tailor creating custom clothing fit just to you.
We spoke to three TEC business clients representing a range of industries: a towing company with critical phone and data communications, a business insurance broker providing excellent customer service, and a medical practice that must have 100% uptime. Each testimonial is real and specific to that industry, while the title cards help to underline the points being made.
The campaign has touchpoints in print, video, and radio advertising.
Safe T Plus is a steering stabilizer that This project uses a variety of phrases addressing common road hazards from the point of view of a confident driver. The campaign is placed nationally in Motor Home Magazine and RV forums. The retractable banners shown here travel to trade shows.
After launch, Rainbow employees have told us they're seeing lots of new faces walking in the door, and sales trends back that up with an increase over months prior to the ad launch. The ad itself has performed well above average in terms of watch-through rates.
Concept, look, & direction by CDHQ; shooting & editing by the team at BluWave in Jackson.
Creative Distillery is a boutique advertising agency, developing logos, custom publications, content marketing, and more for business and nonprofit clients.
3000 Old Canton Rd.
Jackson, MS 39216