Rainbow Co-op Broadcast

Video is the perfect way to demystify the Rainbow shopping experience. The customers were all real and so eager to share their Rainbow experiences.

After launch, Rainbow employees have told us they're seeing lots of new faces walking in the door, and sales trends back that up with an increase over months prior to the ad launch. The ad itself has performed well above average in terms of watch-through rates.



Concept, look, & direction by CDHQ; shooting & editing by the team at BluWave in Jackson.

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